A leading global financial services provider is seeking a B2C Marketing Executive to deliver integrated marketing campaigns to drive both acquisition & retention for a key consumer finance savings product.12-months Fixed Term Contract - B2C FINANCIAL SERVICES (CONSUMER FINANCE / INSURANCE) EXPERIENCE ESSENTIAL.Responsibilities:Support development and effectively execute the marketing & digital strategy for the B2C financial services businessAssist with paid media programsEnsure all opportunities are maximised, including growing engagement with existing clients and attracting new customersAssist the business wit ATL & BTL acquisition and retention strategiesEffectively help with the execution of marketing activities within agreed budgetExecute marketing plans that are client focused, meets business objectives and is delivered on time and within budgetBuild a close working relationship with the relevant external agencies and internal teams supporting the marketing team (i.e. investment teams, PR, Retail Escalations (complaints management). This includes digital marketing, CRM activities, PR, video content, product and market analysis, literature, presentations, digital and social mediaOptimise marketing initiatives to ensure effective ROI on all campaigns, with focus on digital activityConstantly improve on existing activities, approach and accepted standards, sharing learnings with team and peersRequirements:Solid experience within a similar B2C marketing roleB2C FINANCIAL SERVICES (CONSUMER FINANCE / INSURANCE) EXPERIENCE ESSENTIAL Track record of paid media is essentialSound knowledge of marketing including experience of the full media mix, promotions and communications B2C channelProficient with managing external 3rd party relationships and internal stakeholders / partnersNaturally creative, idea generating and prepared to challenge the normDigital Marketing expertise, including CRM/email marketing, PPC, SEO, and Social Media.Proficient copywriting skills to support enhancement of content developed internally and by agency partnersc£40-£50,000 Base 12-months FTC3-days in the office