Sales Director – FMCG soft drinks scale-upLocation: North West EnglandSalary around £115,000 + bonus + equityOnly five years post start-up, our client is a PE backed SME, FMCG business with significant financial backing, and already in the running for a £20m annual sales line in 2025. Led by an impressive Board, the brand range of soft drinks is a latest concept for a category busting community of consumers, adapting to the trends in lifestyles beverages, already a £multi billion category.With the combination of an iconic brand, a 15 strong organisation now in place, the opportunity in this growing category all have one thing in common – genuine credibility. Now it has trained its sights on championing its product sector in the Out of Home and Leisure customer channels, whilst online and C&I channels boom!This company doesn’t believe in barriers – you will have the autonomy to achieve that aim. In fact, you’ll experience the freedom of a truly can-do culture. You’ll be the wake-up call for an already established category worth in excess of £2bn annually and growing. By scaling up the UK operation and directing the sales vision, you will develop a sales process and route-to-market strategy. You’ll establish yourself as the customer and commercial expert within the company.Hands-on, highly operational, the agility to deal with the ever-changing commercial landscape, as well as knowing your subject matter like no other, you will be no stranger to making an impact and contribution at pace.An impressive sales background from a blue chip and SME environment as an experienced Sales Head level, within branded FMCG products, you are now ready to step up to a Board position with the confidence to build a sales function. Critically, you’ll also need hunger and raw determination, and be completely content with the idea of managing the growth in early-stage partnerships. You’ll be into the details and tactics as much as creating a vision for commercial growth. Your apparent knowledge of sales and customer marketing will ensure you carve out the future of this brand in the UK.This is your chance to make a name for yourself, your unbridled ambition, your commanding presence, and a down-to-earth realism to drive performance from the front will earn you the unimaginable rewards that private equity has to offer in the end.