A global pharmaceutical company has a vacancy for a Regional Senior Brand Manager within their Consumer division.
The Regional Sr. Brand Manager, Self Care – AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Brands in the cluster. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and works closely with AMET cross-functional teams.
Responsibilities:
Brand Strategy Implementation and Execution Planning: - Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans
- Partners with senior management, lead markets and cross-functional teams in creating robust End to End plans
- Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary
- Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics
- Leads the 3Year Operating Plan for priority Self Care brands
- Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets/content/claims development for the cluster
- Leads & implements the end-to-end portfolio management, pricing, promotion and communication strategy across the cluster
Deploying regional/global communication strategy: - Leads the communication planning for the cluster (comms priorities, calendar, media strategy)
- Provides input to regional and global teams for all content development needs and requirements
- Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster
- Acts as brand equity guardian for the cluster, ensuring consistency across all markets
- Collaborates with local Brand Activation teams and healthcare professional teams
Deploying new products (portfolio extensions, brand expansion to new markets: - Based on local market knowledge, provides cluster inputs to regional/global teams, from trade to regulatory requirements, for the development of future innovations
- Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory Affairs, Finance, gatekeeping)
- Assess the potential of new products and develop business case
- Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions
Requirements and Qualification s:
- Master’s or MBA isa plus
- Experience working in a matrix organization is a plus
- Experience on both regional and local roles is preferred
- Bachelor's degree in pharmacy, marketing, business administration, or a related field
- A minimum of 8 years of experience in Marketing, with progressive leadership roles and a strong track record of business results
- Strong experience in Pharmaceutical brand management is required
- Knowledge of Pharma market Middle East and/or Africa
- Ability to think strategically and creatively, and to develop innovative solutions to complex problems
- Strong analytical skills, with the ability to interpret and use data to drive decision-making
- Experience in both brand strategy and market execution.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders
- Experience in developing regional (multi-country) plans.
- Proven track record of developing and executing successful marketing strategies and programs
- Strong leadership and team management skills
- Fluent or Native English is required
- Travel up to 20% may be required
- Role based out of Cape Town
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on Should you receive no feedback within 7 days, please accept your application as unsuccessful.