Programmatic, Biddable, Paid Media & SEO
Hybrid Remote, Johannesburg, South Africa Responsibilities Keep up to date with the latest trends in digital marketing and how they relate to paid search advertising and media. Be well versed in brand safety and viewability, implementing the required controls to protect our client’s brands. Interpret data from digital marketing platforms to optimize and provide actionable insights and recommendations for better campaign performance. Attend training sessions and/or events as determined by your line manager and/or the Mindshare management team. Maintain any certifications as outlined by your line manager and/or the Mindshare management team. Understand how digital marketing fits into the media mix and the relationships between digital and other types of media. Conduct audience, keyword, placement, and platform research to inform clients' paid media strategies.
Operations Implement and optimize end-to-end Google campaigns across all major platforms (Google Ads, Display, DV360, etc.) while keeping up to date with any changes made to these platforms. Understand various ad formats and targeting options offered by major platforms, how they achieve client objectives, and how to implement them. Produce useful and accurate reporting on all digital marketing activity as required by company processes, clients, and/or your client management team. Manage and control client spends diligently in line with company processes across all Google channels. Ensure that all digital marketing campaigns meet internal performance requirements linked to client key performance indicators (KPIs). Have an in-depth knowledge of company systems and processes related to digital media and apply them in day-to-day activities, helping to refine and improve these processes where possible. Leverage relationships with Google to assist in the setup and/or optimization of client campaigns/accounts.
Clients and Internal Teams Effectively manage stakeholder relationships by ensuring expectations are appropriately defined and managed. Maintain a sustainable positive relationship with clients and internal teams. Review customer feedback and take positive steps to address concerns. Attend client meetings/events as required and communicate effectively with clients over email, IM, or phone when needed. Work with your account team to ensure compliance with customer-defined service level agreements and performance standards. Contribute to the development of customer Service Level Agreements, service reviews, customer feedback, and customer service initiatives.
Qualifications Strong written, verbal, and presenting skills. Excellent copywriting and grammar skills. Strong proficiency in Excel and PowerPoint. Strong attention to detail. Marketing background with an emphasis on digital and paid media/advertising. Ability to work under pressure. Self-motivated and organized with a keen eye for detail. Works well individually and in a team. Extensive experience with B2C clients. Knowledge of HTML and User Experience (UX) is a plus. Knowledge of SEO is a plus. Experience with Google Ads Editor is a plus. Experience on GMP Suite and/or certifications.
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