Content Creator Executive - £33,990Location Flexible - London CityHays PLCYour New CompanyThe Content Executive role sits within the Hays Strategy Marketing Team, who are responsible for supporting the UK & Ireland business, which comprises around 3,000 employees in around 75 offices.This role will be report into the Marketing Manager and will work closely with internal stakeholders from several business unit industries as a technical content producer. The Content Executive will need to build a deep understanding of these industries to gain market expertise and create content around industry trends that will resonate and engage with their communities.To fully and successfully support these business units, this role will be best served by someone with experience in technical content production. The Content Executive will own content creation plans that support business objectives, highlight industry topics/themes, and raise awareness of Hays as a lifelong partner for candidates and clients. Quality content that is search engine optimised (SEO), driven by data insights, excites users, generates conversation and generates leads will form the core responsibilities of this role.Your New RoleTo fully and successfully support these business units, this role will be best served by someone with experience in technical content production. The Content Executive will o wn content creation plans that support business objectives, highlight industry topics/themes, and raise awareness of Hays as a lifelong partner for candidates and clients. Quality content that is search engine optimised (SEO), driven by data insights, excites users, generates conversation and generates leads will form the core responsibilities of this role.The role will involve strategising, creating, and disseminating multi-platform content, spanning web copy, emails, social media, podcasts, imagery and graphics, LinkedIn Lives, roundtables, webinars and video, etc. Content will need to target different demographics (employers, jobseekers and prospective Hays employees) across each business unit. Content must therefore be timely, relevant and engaging to meet pre-agreed targets, using data to inform success metrics or opportunities for optimisation/uplift for business actions.The Content Executive will need to work effectively with the other content producers and wider marketing department to support with the wider editorial content calendar including evergreen content, awareness days and national reports, peer reviewing content, owning communication processes and ensuring that on and offline content is executed effectively and maximised across multiple channels. External stakeholder engagement may also be required for content sharing with third parties.Content creationProduce content that showcases Hays as specialist experts in specific business unitsEngage target audiences to raise awareness of Hays among existing and potential clients and candidates within relevant business unitsWrite effective and engaging copy that is:Develop engaging specialism messaging for use across different marketing channelsResearch and raise awareness of industry-specific trendsPlanning and editorial managementProject manage content plans with a specific business unit focusClearly and consistently communicate with stakeholders – online and offlineWork with the Marketing Manager and business stakeholders to communicate content strategies, timings, project progress, resources needed, targets and expected outcomesWork with other content producers, Marketing Manager and wider Marketing teams to deliver the wider editorial content calendarGather feedback and data analysis on the success of content activities, and report learnings to demonstrate the value of marketing activity and opportunities for growthEnsure stakeholders are engaged with the contentMarketing teamWork with other members of the wider UK/Group Marketing teams including social, PR, email, web team, creative studio and events to ensure seamless delivery and optimum impact of all activity.For example:Develop creative briefs and manage projects through the in-house design teamWork with events team to ensure appropriate literature is available for all eventsWork with PR to optimise marketing activity and impact of thought leadership reportsWork alongside the design team, to produce material that is visually engaging and adheres to brand guidelinesKey Requirements for successDegree educated or business equivalent within marketingExperience of creating engaging content marketing strategies, ideally for specific industries or sectorsMulti-platform/cross-channel, online and offline content marketing experience: SEO copywriting, infographics, imagery, video creation, interviews, blog posts, social media, webinars, roundtables, live events, LinkedIn Lives, etc.A solid understanding of the principles of B2B and B2C marketing disciplinesEnergetic and enthusiastic self-starter, with a genuine interest in contentFirst-class people skills: able to develop good working relationships with internal and external stakeholdersDemonstrates behaviour which supports the Hays brand valuesMS Word essentialExperience across Adobe suite may be advantageousGoogle Analytics will be key for measuring successesExperience with SEMRush would be advantageousExperience of project management and editorial planning tools such as Asana would be advantageousWhat you will get in returnAs a global FTSE 250 business, Hays can offer you all the tools for a successful career. You’ll also have access to all our wide range of benefits including :Best technology in the industry and a renowned training programme to support success and drive rapid career progression and ongoing developmentFlexible hybrid working patternsOpportunity to take your career globallyIncentives and rewards to recognise performance both locally, regionally and nationallyBroad range of employee wellbeing initiatives and benefitsReferral bonus schemeCommunity of internal support networks.Paid volunteering days for all employees under our Working for Your Tomorrow Initiative.Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you’re thinking of a new tomorrow for your career, whatever your background, let’s work together to create it!At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.