The Senior Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to establish the Company as the premier telecommunications provider in West Africa. This role requires a dynamic and experienced marketing professional who can lead a team, drive brand awareness, and achieve business growth objectives. The candidate should also be open to course-correcting as needed, based on management direction
Key Responsibilities
1. Strategic Planning
- Develop and implement a strategic marketing plan tailored to the West African market
- Identify market opportunities and customer needs to drive growth and market penetration
- Set clear objectives and KPIs to measure the success of marketing initiatives
2. Brand Management
- Lead the development and positioning of the Company brand in West Africa
- Ensure consistent brand messaging across all marketing channels and materials
- Oversee the creation of compelling marketing content, including advertisements, promotional materials, and digital assets
3. Campaign Management
- Plan, execute, and monitor marketing campaigns across various channels, including digital, print, radio, and outdoor media
- Collaborate with creative agencies and media partners to deliver impactful campaigns
- Analyze campaign performance and optimize strategies to maximize ROI
4. Market Research and Analysis
- Conduct market research to gain insights into customer preferences, competitor activities, and industry trends
- Utilize data and analytics to inform marketing strategies and decision-making
- Prepare regular reports on market conditions, campaign performance, and customer feedback
5. Team Leadership
- Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development.
- Foster a collaborative and innovative team culture that drives results
- Set clear goals and expectations, conducting regular performance reviews
6. Stakeholder Engagement
- Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives
- Establish and maintain strong relationships with key stakeholders, including partners, vendors, and community organizations
- Represent the Company at industry events, conferences, and community activities
7. Budget Management
- Develop and manage the marketing budget, ensuring efficient allocation of resources
- Monitor expenditures and ensure marketing activities are cost-effective and within budget.
8. Digital Marketing
- Oversee digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing
- Ensure the company''s online presence is strong, engaging, and aligns with brand values
- Leverage digital tools and platforms to enhance customer engagement and loyalty.
Qualifications
Education
- Bachelors degree in Marketing, Business Administration, or a related field. An MBA or relevant advanced degree is a plus
Language:
- Proficiency in French is highly desirable
Experience:
- Minimum of 7-10 years of experience in marketing, with at least 3 years in a senior management role
- Proven track record of developing and executing successful marketing strategies and campaigns
- Experience in the telecommunications industry is highly desirable
Skills
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Strategic thinker with strong analytical and problem-solving abilities
- Proficiency in digital marketing tools and platforms
- Ability to work in a fast-paced, dynamic environment and adapt to changing market conditions
- Strong project management skills and attention to detail