Position Overview:
This role supports the Franchise in developing our channel commercial execution growth pillars. The role is required to solve complex business issues which involve multi geographies, multi bottlers, and the full value chain. The role requires deep subject matter expertise and a sound understanding of system value drivers as well as proven analytical acumen at an advanced level. The role requires exceptional information analysis as well as situational analysis to drive well-reasoned timely decision-making.
What You’ll Do for Us:
- Support the Franchise in developing our channel commercial execution growth pillars.
- Responsible for the channel plan ensuring alignment with commercial strategy guidelines in terms of opportunity; targets, Occasion Based Pack, Price, Promo, and Look of Success per category. Responsible for KPIs such as Share of Visible Inventory and Share of Cold Visible Inventory, Net Sales Revenue, and Volume.
- Lead category deep-dives across channels and leverage the system to develop and execute plans.
- Manage portfolio according to relevance, collaboration level, and define the level of interaction with The Coca-Cola Company and bottler.
- Lead bottler and customer integration in the relevant channel accounts by consulting bottlers in customer management and alignment to the channel plan.
- Lead customer capability building in bottler counterpart by defining basic curricula, tools, processes, and routines to ensure expanded value relationships and innovation.
- Project management of various channel initiatives.
- Define, track, and adjust the Channel plan with major customer specs for SBP and ABP ensuring alignment with commercial strategy guidelines.
- Align bottler channel and customer plans to overall channel strategy definition. Track deployment and ensure pay-for-performance principles.
- Participate in evolved CMF bringing strategic and long-term vision to define specific corridors to collaborate with bottlers.
- Assess, define, and align customer capability building with bottler and BU to ensure greater value relationships with major customers.
- Engage bottlers with a focus on execution excellence.
- Conduct investment analysis to optimize ROI for commercial initiatives.
- Deliver higher ROI on our Cold drink investments and ensure that we are driving productivity gains.
- Bring a high level of innovation, particularly in processes for execution, as the BU extends into more categories and segments its approach.
- Leverage technology to modernize our presence across channels to build competitive advantage working with the Commercial Execution Lead.
- Define and implement new processes, products, and commercial solutions to address complex business needs in terms of cooler models, procurement, placement, tracking, and process improvement.
- Lead all category workstreams across channels and direct the relevant stakeholders to develop and execute category-specific plans.
- Drive and track category projects by leading workstreams, stakeholders, and tracking.
Qualification & Requirements:
- University Bachelor’s degree minimum.
- Prior commercial/franchise operations experience is a plus.
- Proven ability to work across cultures and multiple functions.
- Strong, proven self-starter with superior leadership skills and capabilities.
- Proven ability to lead and influence teams to align resources towards a common goal, leveraging best-in-class approaches and methodologies.
- Strong project management skills.
Skills: Metrics Management; Waterfall Project Management; Commercial Strategies; Commercial Execution; Communication; Commercial Leadership; Planning Ability; Analytical Thinking; Personal Initiative; Teamwork; Process Improvements; Relationship Management; Metrics Development.
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