- Lead finance business partner support to CMO, Marketing and Innovation in order to deliver mission
Drive business performance and provide decision support through a mission focused BPM process, be embedded in Marketing, providing data led insights, steering the team to always challenge the correct mission focused metrics.
Understand and drive A&P efficiency/effectiveness.
Lead A&P performance management
- Provide the team with detailed information by portfolio including:
- Competitor analysis in order to monitor performance, drive insights and recommend a response.
- Spend to determine budget adherence and re-prioritization where necessary.
Rigorous financial support on existing innovation agenda
New innovation financial analysis – key drivers of risk, benchmarking with previous innovations, scenario analysis.
Support overall pricing strategy in conjunction with NRM Manager
Lead marketing financial capability development
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