The successful Brand Manager - Scheduled and OTC Generics will be responsible for, but not limited to:
- Market Analysis and Strategy Development:
- Conduct thorough market research to understand the competitive landscape for both scheduled generics and OTC generics.
- Develop and implement pricing strategies for scheduled generics, considering factors like market demand, production costs, and regulatory constraints.
- Create consumer-focused campaigns for OTC generics, aimed at increasing brand awareness, customer engagement, and market share.
- Collaborate with market research teams to understand consumer behavior, preferences, and trends impacting OTC product sales.
- Brand Management and Promotion:
- Oversee the branding of scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.
- Design and execute marketing campaigns for OTC generics, using various channels like digital media, print, and in-store promotions.
- Monitor and manage the brand performance of both product lines, adjusting strategies as needed to meet sales targets and market positioning goals.
- Cross-Functional Collaboration:
- Work closely with the sales team to ensure alignment of sales strategies with brand objectives, particularly for scheduled generics pricing models.
- Coordinate with the Medical and regulatory affairs departments to stay informed about product developments and regulatory changes that might impact the brand strategy.
- Budget Management:
- Develop and manage the marketing budget for both scheduled and OTC generics.
- Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.
- Compliance and Ethical Marketing:
- Ensure all brand activities for scheduled and OTC generics comply with pharmaceutical industry regulations and ethical marketing practices.
- Stay updated on changes in pharmaceutical laws and regulations that could impact product marketing.
- Performance Analysis and Reporting:
- Regularly analyze sales data, market trends, and campaign performance to measure the effectiveness of brand strategies.
- Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and recommendations for future brand strategies.
The successful Brand Manager - Scheduled and OTC Generics will fit the following profile:
- EDUCATION
- Bachelor's degree in Marketing, Commercial, Business Administration, or a related field. Sciences degree with relevant experience will be considered.
- EXPERIENCE
- More than 3 years' experience in brand management, preferably in the pharmaceuticals industry.
- REQUIREMENTS
- Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.
- Excellent analytical, communication, and leadership skills.
- Ability to work collaboratively in a cross-functional team environment.
- Proficient in using marketing analytics tools and software.
- BEHAVIOURAL QUALITIES
- Organized
- Ability to build and maintain relationships with external stakeholders and internal cross-functional team members.
- Ability to adapt in a fast-paced, changing growth environment and to work independently.
- Supportive team player
- Good leadership skills
- Collaboration Skills
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