My client are premium manufacturer of quality power tools and welding equipment designed specifically in the engineering sector. They sell via dealers and directly to end users.Customers include; general engineering and metalworking, fabrication & welding, and assembly environments.They are now looking for a technically minded Area Sales Manager who is centrally based in the UK to support and further develop their customers. The roleWorking from home. This is a technical solutions sales role rather than box shifting or selling on price.Following up enquires and leads with end users - understanding applications and recommending appropriate solutionsCovering central patch: Birmingham, Oxford, Cheltenham, S.WalesMaintaining relationships with existing dealers/distributors and end usersSales analysis Work closely with Marketing to ensure the right products are promoted effectivelyIdentify new distributors and end usersSell a range of high-quality engineering and metalwork hand power tools including welding equipmentRequirementsLikely to be a mechanical engineerPrevious field sales experience is essential, sales engineer, key account manager, dealer managerYou will have solid knowledge of industrial power tools, welding equipment, abrasives, cutting tools is preferred Package Competitive salary around £42K + 30% bonus OTE £54K25 days holiday Car & fuel card Laptop & Mobile Credit card