Primary Purpose Of The Role
To further develop and maximise the distribution, net revenue and Gross Profit of region specific top Traditional Trade and RTM customers by increasing market share, multiple points of purchase in store, and efficient customer service.
Roles & Responsibilities
- Work closely with Channel Head/Managing Director to assess customer opportunities in each region.
- Support Company programs with detailed market initiatives/develop local programs to meet local needs.
- Ensure timely input to the commercial planning process.
- Fulfil the yearly volume and net revenue and GP plan according to the goals and plans distributed annually.
- Increase market share continuously at the accounts. Achieve competitive advantage vs. key competitors in each category.
- Monitor performance and compliance, take corrective actions when needed. Corrective action to be immediate and in store by the Regional Sales Manager.
- Establish CDA contracts according to company principles and strategy.
- Effective budget management with regards to display placement budgets.
- Fulfil seasonal strategies.
- Manage region specific promotions, arrangement of local events, and working out local promotions.
- Listing of new products. Ensure customers are fully ranged and stocked.
- Guarantee and improve product distribution and availability at the accounts. Full range availability in store at all times.
- Effective equipment placement (racks/displays). Monitor fridge placements in store.
- Price execution and communication towards customers.
- Ensure effective communication. Maintain a physical presence in the field to reinforce the account strategy and ensure executional excellence.
- Ensure that complaints are followed up internally.
- Maintain, check and update customer data.
- Ensure all key decision makers within the account are seen during each visit.
- Manage the sales and merchandising partners responsible for their stores.
Local Accountabilities
Selling, Operation, Execution. Ensure customers are fully ranged and stocked.
Performance Indicators
Compliance and controls, Expectation from Role - Volume & Value Plans delivery, Excellence in terms of in trade execution, CAM cycle compliance and adherence, Promotional implementation and execution, Management of 3rd party merchandisers, Attendance of cycle briefs with sales & merchandising partners, Concise and correct daily reports.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Staffing and Recruiting
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