The company operates in the digital marketing space, offering a comprehensive range of services, including search engine marketing (SEM), SEO, social media management, and digital advertising. They are committed to delivering innovative and data-driven solutions that help their clients achieve measurable results and scale their online presence.
As a PPC Manager, you will be at the forefront of managing and optimizing PPC campaigns across various platforms to maximize ROI. Youll collaborate with internal teams to ensure that all campaigns are aligned with client objectives and industry best practices.
Key Responsibilities: - Develop, manage, and optimize PPC campaigns on Google Ads, Bing, and social media platforms (Facebook, LinkedIn, etc.).
- Conduct keyword research and competitor analysis to identify opportunities for growth.
- Monitor and analyze campaign performance, providing actionable insights and recommendations to improve ROI.
- Collaborate with content, design, and SEO teams to create engaging ad copy and visuals for campaigns.
- Stay up to date with the latest PPC trends, tools, and platform updates to ensure campaigns are using cutting-edge strategies.
- Manage client budgets effectively, ensuring that campaigns meet agreed-upon financial targets.
- Create detailed performance reports and present results to clients and internal stakeholders.
- Implement A/B testing to continuously improve ad performance and conversion rates.
Competencies: - Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Expertise in Google Ads, Bing Ads, and social media advertising platforms.
- Proficiency with PPC tools and software (e.g., Google Analytics, SEMrush, etc.).
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong communication skills for client interaction and report presentation.
- Ability to work both independently and collaboratively with cross-functional teams.
Requirements: - Tertiary Education Highly Advantageous
- Proven experience managing PPC campaigns, preferably in an agency environment.
- Strong understanding of SEM, SEO, and paid advertising strategies.
- Experience with A/B testing and campaign optimization techniques.
- Ability to manage budgets and deliver on performance KPIs.
- Excellent attention to detail and project management skills.
Remuneration - R30 000 - R40 000 (Dependent on proven experience)
***Only shortlisted candidates will be contacted***