Responsibilities:
- Managing and driving activity on the online retail store in such a way that revenue meets/exceeds targets set
- Managing the online merchant team responsible for uploading all content, product and promotions to the online store
- Developing and continuously optimising the ecommerce marketing plan and leverage all channels, to drive new customers, drive new revenue and emphasise up-selling opportunities online
- Ensuring all online marketing initiatives are trackable and ladder up to overall KPIs and revenue targets
- Ensuring all online offers and campaigns are executed within allocated budget and deadline, complying with the Group direction where required
- Analysing and reporting on all online performance, campaigns and promotions
- Being data obsessed by leveraging all data sources available to use as a basis for all decisions and plans
- Using analytics to produce integrated strategy to this end ensuring a new customer rate to the sites
- Developing strong online content that specifically drives sales, via good product descriptions, video, editorial and supplier-sourced materials
- Negotiating affiliate and/or supplier marketing strategies and opportunities and coordinate with Brand to ensure cohesion and opportunities for cross leverage
- Staying current with ecommerce and online consumer and digital trends and look for opportunities to use
- Stakeholder management and on-going communication with Merchandise, Operations and the central ecommerce contact centre, logistics and supports teams, including digital suppliers and external consultants
- Managing and allocating online budget for all expenses in fiscal year, including invoicing and administration.
Qualification & Experience:
- Relevant 3 year qualification
- Up to 5 years relevant experience including ecommerce trading environment with management responsibility, preferably with a fashion lifestyle retailer
- Digital Marketing experience is also preferable – with more than 3 years managing online campaigns
- Comfortable with the use of and ability to learn new digital technologies and media tactics
- Some exposure to, or experience of, retail planning or buying in an online environment
Skills:
- Ability to interpret web analytics, tracking and reporting
- Excellent communication skills: Ability to present strategies and marketing plans; excellent written grammar and spelling
- Exceptional analytical ability
- Business acumen
- Ability to Persuade and influence stakeholders at various levels
- Strong organizational and planning skills
- Ability to work under pressure and display initiative in a deadline driven environment
- Ability to effectively problems solve and act independently when faced with complex situations
- High attention to detail
- Ability to work independently, as well as within a team
Behaviours:
- Readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Effectively considers the diverse needs of various stakeholders
- Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
- Applies market and business insights in order to drive organisational objectives
- Effectively works with others to achieve shared goals
- Conveys information and communicates ideas in a clear, concise and impactful manner
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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