Genetec - Protect the EverydayWe are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.Our network, of over 1800 people globally, is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our 2022 Internal Engagement Survey results of 4.4/5.Discover Genetec's work environment and lively culture in this video - here. The TeamJoin Genetec's Marketing department and take center stage in showcasing the Genetec brand across the EMEA region, spanning 15+ countries. You will have the opportunity to develop a holistic, regional content marketing strategy to help support Genetec business throughout the EMEA. Reporting to the Director of EMEA Marketing, you will be responsible for managing all elements of the EMEA Channel Marketing function. You will also play a key role in helping strategic channel partners plan and implement amazing marketing campaigns to drive mutual brand awareness and demand. What your day will look likeLeadership and management of the EMEA Channel Marketing function, strategic support for execution of the cooperative (co-op) marketing program, partner communications and partner education programsProactive approach to channel marketing through development of relationships with strategic partner account contacts, working together to build co-marketing campaigns that drive brand awareness and measurable demand Liaise with Sales teams and Regional Marketing Managers to plan and support field-based marketing programs for strategic partner accountsWork closely with Channel Enablement team to ensure messaging alignment and promotion of enablement content and servicesEnsure Genetec partner communications content is built and targeted specifically for the partner audience, and cadence of communications is on pointAlign channel communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiencesTogether with your team, measure and report on co-op fund usage and budgets. Help increase the amount and quality of partner marketing effortsOwnership of a channel marketing budget About youWe invite you to apply even if you happen to not meet every requirement. We provide trainingand support to help you reach your full potential within this roleAbility to work collaboratively in a cross functional environment across EMEA regions and internationally7+ years IT/Software/SaaS B2B and/or channel marketing experienceYou know and love channel partners and understand how to strategize and write content that resonates with this critical target groupKnowledge of how to blend and implement both traditional and digital marketing tacticsYou are comfortable with providing both leadership to your team, and with hands on planning and execution of marketing tactics and campaignsExcel at building relationships both internally and externallyActive listener who can create marketing plans and programs from the ground upExceptional customer-facing communication skills and detail orientationTrue passion for partner marketing, branding and lead generation. You enjoy creating marketing programs that drive measurable business resultsExperience managing a budget and reporting on ROI of marketing efforts Even better if you have these assetsBachelor’s degree in Marketing, Business or related fieldSecurity industry experienceKnowledge of marketing automation and CRM tools (specifically Microsoft Dynamics and Marketo)Experience working in both corporate and regional/field-based marketing teamsExperience with a Channel Sales modelKnowledge of additional European languagesGenetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds. 4.5/5 agreed in our 2022 Internal Engagement “People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.”To learn more about us: Website