Job Description Position Description
To conceptualise high quality creative ideas and present written copy, whilst staying true to the strategy and within the parameters of the brief, budget and allocated time.
Main Areas of Responsibility
Understand client strategies, business problems and briefs, and translate these into creative solutions and executions
• Know and understand clients’ corporate identities and needs
• Gains respect from the Client and develops a valuable relationship with the Client organisation
• Collaborate with an art director to conceptualise and execute great ideas
• Write copy for various mediums
• Proof-read work and those of colleagues
• Record scripts for radio, TVCs and AVs, and direct VO artists
• Collaborate with production houses to bring creative concepts to life
• Follow direction from superiors and guide and support junior creative staff
• Working closely with Account Management, Traffic and other creative to
manage, meet and hopefully exceed clients’ expectations
• Liaise with the Traffic Department to ensure the job deadline is adhered to
• Review work with the Creative Director, followed by AM
• Deliver presentations to pitch concepts to AM and Client
• Work within a highly charged team environment and be a support to fellow team members
• Stay on top of industry trends and apply such learnings in order to deliver relevant, fresh ideas that are on par with and, even ahead of,
industry standards
• Assist the Creative Director in developing new business
• When required review work and provide feedback to junior team members
Key Measures
• To interpret briefs and execute the written copy according to client style guides and creative intelligence
• Work accurately
• Liaise effectively and clearly with internal and external interfaces
• Work within allocated time and budget
• Accurate logging of administration
• Good team player
Requirements
Experience/Qualifications
• Matric
• A strong command of the English language
• Relevant tertiary degree
• 5-7 years experience in an advertising agency
• Portfolio link, NO Google Drive or download files
Requirements Experience/Qualifications • Matric • A strong command of the English language • Relevant tertiary degree • 5-7 years experience in an advertising agency • Portfolio link, NO Google Drive or download files