Job Description
:
An Integrated Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business of the client’s they work on.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Integrated Media Strategists are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage.
Some working outside the standard working hours may be necessary.
The Job Purpose:
To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels. To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results. To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio. To demonstrate real passion, care and vision for the brands in your portfolio. To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities. To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards. Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets. To input, inform and report to the regional and global teams. To grow the strategic reputation of the agency by delivering world-class strategic excellence. To produce at least one thought-leadership article per annum.
Qualifications
Experience:
At least 5 years of media strategy experience At least 3 years working on a global client account At least 5 years of experience working on a TV-lead account At least 2 years of experience working with TV + digital video synergy At least 2 years of experience preparing and presenting digital strategy.
Qualifications and Languages:
A marketing / media / communications degree, diploma or certificate Google Fundamentals of Digital Marketing Google Analytics