Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social but affording the opportunity to expand into Display, Native and Addressable Media.Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns across multiple platforms.You will also be expected to take ownership of specific campaigns within your portfolio and need to prioritise and self-organise to deliver the best performance for our clients.Key ResponsibilitiesAccount buildsKeyword researchAudience planningAccount structure planning & idea generationShopping feed setupAd copy writing & liaising with the creative team on asset productionAccount uploads (using Google Ads Editor for paid search)Account management:Day to day account checksBid management and campaign adjustmentsAnalyse campaign performance and key on-site metrics using Google AnalyticsSearch query reportsAudience analysisAnalysing and reporting on campaign data using Microsoft ExcelIdentify challenges and devise solutionsSuggesting next steps to improve campaign performancePlanning & reporting:Devising strategies for search and social campaigns.Internal planning meetingsWorking with clients to forecast and set targetsWorking with clients to assist in building trust and relationshipsClient meetings and calls – on-boarding, weekly calls, monthly meetings and quarterly planningWorking with our data team to produce reports based upon client needsAuditing accounts confidentlyEssential Skills:Experience in digital marketing campaign management, being the lead on media campaignsAn in-depth knowledge and experience in running campaigns across Google and Bing Ads, and Facebook Ads Manager, with high performancePrevious experience working within an agency or client team environmentA strong understanding of bid/budget management strategyA strong understanding of attribution models and the ability to guide clients on what works best for them as a business.Ability to analyse campaign performance and key on-site metrics using Google AnalyticsThe ability to deliver insightful analysis that drives improved performanceExcellent MS office skills: Word, Excel & PowerPointAdvanced skills in Microsoft Excel (e.g. complex formulae and PivotTables)An understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnelDesirable Skills:Any experience with the following platforms:Snapchat Ads ManagerTwitter AdsLinkedIn Ads ManagerAny Display DSPsExperience using the Google Marketing Platform (Search Ads 360, Display and Video 360, Analytics 360 etc.)Experience pitching paid media campaigns to potential clients.