Job DescriptionRole: Marketing DirectorReports to: COO (dotted line to CEO)Salary: £85,000 per annumLocation: London, E2 6EH, happy to discuss flexible working or reduce number of days worked per week. We do operate a hybrid way of working.Closing date: 20th September 2024SummaryReporting to the COO, with a dotted line to the CEO, the Marketing Director will lead the development and implementation of the global communication strategy for all our initiatives ensuring that each market has the necessary tools to create compelling comms programs and materials to support brand initiatives and launches. Overseeing all marketing areas, including Brand Marketing, Digital Marketing (Social and CRM), Activations/Experiences and Media. The role requires a deep understanding of the Advertising and Creative Industries and an innovative marketer who can execute across various channels while driving long-term strategies and building brand advocacy.About usWe exist to stimulate, enable and celebrate creative excellence in the belief that great creative work creates better outcomes for all and that creative excellence is achieved through a diverse, inclusive, sustainable industry, making work relevant and representative of the communities it serves.Our world-class Awards and Festival showcase the best commercial creative work in design, advertising, production and craft to raise the benchmark for excellence each year, and inspire and connect the global creative community.Our Masterclasses deliver unrivalled professional development to help creative people at every stage of their working life acquire the skills and mindset to achieve creative excellence.As a not-for-profit, we provide new talent programs such as New Blood, which bridges the gap between education and industry, and Shift, a free, industry-led night school to help self-taught creatives enter the industry from outside traditional pathways. Our Partnerships create exceptional experiences that deliver win/win/win outcomes for our partners, our organisation and shared audiences and this role will support the team to grow beneficial partnerships.You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness programme, DEI initiatives and professional development support.About the roleOversee the Marketing team, encompassing all aspects of Digital and traditional marketing, Content, Social, Brand, Events, PR & Media and Advocacy.Collaborate with cross-functional teams to identify target audiences, market trends, and competitive landscape to inform marketing initiatives, grow our Creative Community and maintain our status as the champion of Creative Excellence in the industry and increase brand awareness.Develop and execute our marketing strategy and agile campaigns in line with our global and local missions. This includes concepts, goals and objectives, creative briefs, through to timelines, budgets and execution.Collaborate with business teams to uncover insights for developing marketing and branding strategies for existing and new products.Identify short and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures.Oversee the creation and execution of these compelling marketing campaigns across various channels, including digital, social media, e-mail, content marketing, and video.Collaborate and partner with the Awards and Festival team to ensure synergy to ensure an exceptional brand experience on and offline.Plan and optimise the global social content calendar, working closely with all Product teams.Support and review the creation of world-class content across all mediums, with hands-on creative involvement.Work closely with relevant local teams to ensure localising campaigns and messages are done effectively.Leading the CRM team with the implementation of new strategies.Work closely with the COO/CEO to ensure marketing activities provide a return on investment by analysing key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team.Formulating unique insights to understand the customer from a marketing perspective.Working with award winning creative agencies to ensure work produced is fit for our organisation and to maintain our brand.Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.Set benchmark goals and KPIs, create monthly and quarterly reports on how we are tracking, and advise on ways to optimise.Develop strategies to deliver and evaluate relevant data/analytics to ensure digital campaigns are tracked and optimised at all times.Ensure effective people management within the marketing team considering succession planning.Ensure all campaigns are forecast correctly and delivered within budget.Your TalentProven and demonstrable marketing experience including social, events and PR, at director/senior management levelExperience in developing and implementation successful marketing strategies that align with the wider corporate strategyExcellent leadership, communication, and decision-making skillsAnalytical skills, the ability to analyse and review marketing metrics and trend to identify opportunities and threats, with a strong KPI and ROI mindsetBeing a true creative, storytelling and understanding how to shape messagesPreference will be given to candidates who have creative design experienceMultichannel digital marketing backgroundProven track record running successful marketing and communications teamsDeep understanding of social media and marketingAbility to successfully manage, develop and inspire a teamStrong interpersonal skills, proactive ability and gravitas to maintain relationships and to influence and persuade othersProven ability to plan and manage budgetsExceptional understanding of the Advertising & Design IndustriesExperience in other creative Awards programs is an added benefitConfident in using Google Suite/Analytics, Monday.com, Slack, Salesforce, and CRM toolsDesire to grow professionally through ongoing educationAbility to provide support to the team and broader business stepping in and taking a hands-on approach whenever necessary.What do you get at our organisation?Our aim is to go beyond monetary return and consider ourselves responsible for your well-being, your family, your health, your time, the community, sustainability and generally having fun at work. To achieve this we have a dedicated mental health and wellbeing team, a REAL team focusing on DEI, a sustainability team and a social team arranging fantastic events throughout the year.8% Non-contributory pensionAnnual Leave starts at 23 days and increases with service up to 29 days per year, employees can also buy annual leaveThe office is closed over Christmas for 3 daysFlexible/hybrid workingEnhanced Maternity/parental leave packagesHealth insuranceStylish offices in the heart of Shoreditch, with social areas, shower facilities and our organisation rooftop gardenFree ground coffee, tea and breakfastsSocial events throughout the yearDiscounted gym membershipVolunteer leaveIssued with a brand new apple mac on startingHardship loanPhysical and Mental Wellbeing Support Services (EAP)Discretionary bonusSeason ticket loanCycle to work schemePolicies that our staff love are dogs at work, TOIL and menstruation and menopause