About ETS:For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.Position Summary:The Executive Director, B2B Sales & Marketing - Institutional Products, leads all marketing and sales activities across ETS’ Institutional lines of business. The Executive Director plays a key strategic leadership role within the Institutional Products organization and provides marketing expertise and solutions-oriented counsel to brand stakeholders and cross-functional partners – internally and among global, regional and key local partners.Strategic Marketing and Planning:Overseeing the creation of demand-driving marketing program to create business growth (including all marketing messaging). Identify ways to maximize market demand and in-market success and drive synergies across franchises and brands to improve marketing programsLeading the development and delivery of strategic marketing plans in coordination and partnership with key stakeholders, based on consumer, category, and competitive data and insightsEnsuring that the voice of the customer and market insight become an integral part of the business strategy and market prioritizationAllocating the budget at a line of business level and securing additional resources for potential opportunities and relinquishing resources when appropriateProduct Development:Providing key input to Marketing Innovation team to develop existing product line extension innovation roadmaps for core businessesCollaboration and Talent ManagementDevelop marketing talent and team succession planFostering a high-performance environment and culture of collaboration, strategic thinking and business innovationAdhere to ethical standards and comply with the laws and regulations applicable to your job functionStrong collaboration and communication skillsDemonstrated ability to influence cross-functional teams and senior management to impact decision-makingDemonstrated ability to influence alignment to execute against strategic growth plansAbility to think analytically and strategically to understand complex or ambiguous problems or issuesCoaching and mentoring skillsKnowledge of Microsoft Office productsRequired Experience:A Bachelor’s degree is required; an MBA in Marketing or equivalent degree is preferredA minimum of 10 years of progressive B2B and Channel marketing experience is requiredInternational/Multicultural experience is preferredDemonstrated track record of market leadership, including advertising and marketing plan development is requiredDemonstrated track record in identifying winning consumer insights, growth opportunities and prioritiesExperience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management and Program staffExperience working with global partners