Job description:
We are seeking a highly skilled and experienced Digital Marketing Manager to lead and execute our digital marketing strategies. The ideal candidate will be responsible for developing and implementing marketing plans that drive online visibility, product adoption, website visits, lead generation, and sales growth across our B2B channels. This role requires a blend of strategic thinking, creativity, and strong analytical skills to optimize digital marketing initiatives.
Main Responsibilities
Strategy Development and Implementation
Work with Digital Strategy Manager to develop and execute comprehensive digital marketing strategies to drive online visibility, lead generation, and sales growth.
Collaborate with the sales and product teams to align digital marketing activities with business goals and product launches.
SEO and SEM Management
Optimize the company’s website for search engines to increase organic traffic.
Plan and manage paid search campaigns to maximize ROI.
Content Marketing
Work with Content Marketing Writer, Copy Writer, and Digital Strategy Manager, to develop and manage content marketing strategies, including blog posts, whitepapers, case studies, and social media content.
Ensure content is engaging, relevant, and aligned with the company’s brand voice and messaging and speaks to our retailers, distributors and manufacturers.
Social Media Management
Oversee the company’s social media presence, creating and scheduling posts that drive engagement and brand awareness.
Monitor social media channels for customer inquiries and feedback.
Email Marketing
Design and implement email marketing campaigns to nurture leads and engage existing customers.
Segment email lists and personalize communications to maximize effectiveness.
Analytics and Reporting
Track and analyze the performance of digital marketing campaigns using tools like Google Analytics and other marketing software.
Prepare regular reports on campaign performance, website traffic, and lead generation.
Lead Generation
Develop and execute strategies to generate and nurture leads through various digital channels.
Work closely with the sales team to ensure leads are effectively followed up and converted.
Market Research and Competitive Analysis
Conduct market research to identify trends, opportunities, and competitive landscape.
Provide actionable insights to guide digital marketing strategies for Nigeria and South Africa.
Qualifications and Experience:
A bachelor’s degree, in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience in digital marketing, preferably in the e-commerce or FMCG sector, with evidenced accomplishments.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication and interpersonal skills.
Ability to provide monthly reports on all projects for management reporting
Proven ability to manage multiple projects and meet deadlines.
Proficiency in marketing software and tools, including SEO/SEM tools such as SEM Rush, email marketing tool such as HubSpot, MailChimp, and social media management tools, social listening tools such as Brandwatch, Awario, Hootsuite, Google Alerts, etc.
Simple design skills using Canva, Photoshop, Adobe
Ability to travel as required.
Benefits
Working with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity.
Plus, you will get:
First Class Salary
25 days annual leave increases to 26 days after your first 12 months in the business.
Job Type: Full time

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