Marketing related Degree or Diploma is essential
Minimum of 5 years’ brand management experience within the Liquor industry is essential
Experience working with global brands is an advantage

SKILLS AND ATTRIBUTES

Proven capability in designing and implementing brand communication and activation’s, with measurable results aligned to brand objectives
Strategic, creative, innovative thinker with strong operational capabilities
Comfortable in negotiating needs of brand relative to those of customers, consumers, media and events partners
Excellent organisation and communication skills (written, verbal, presentation).
Strong analytical capability, attention to detail and numeracy
Understanding of the retail environment and route to consumer pathways
Strong commercial acumen
Good problem-solving ability
Results orientated individual
Persuasiveness and tenacity to sell ideas
Excellent interpersonal skills, assertive and able to use initiative

KEY RESPONSIBILITIES

Ensures Brand volume and value growth in line with the Portfolio Plan
Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
On time and in full execution of brand activity plans
Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximizes business growth
Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short- and long-term ambitions
Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans

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Edward Snell & Co

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