A great opportunity is available at this well-established hospitality and wine estate situated in the Cape Winelands. In this role, the Marketing Manager develops and executes marketing strategies to increase brand awareness, drive customer engagement, and support sales growth. This role involves coordinating marketing campaigns, analyzing market trends, managing digital and traditional marketing channels, and collaborating with cross-functional teams to ensure successful project execution.
Responsibilities:
- Plan, organize, and implement a market survey to obtain data that provides insight into market trends and consumer requirements
- Interpret data obtained from market research/survey to produce results useful in making effective business decisions
- Carry out demographic surveys to identify potential customers
- Employ knowledge of company goals in carrying out marketing operations
- Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
- Assist in the development of pricing strategies
- Conduct surveys to determine possible reception of a new product by a target market
- Write statements and press releases for the promotion of products/services on media channels
- Prepare and present regular reports to management on results and activities
- Oversee the design and publication of promotional materials such as ad posts and flyers
- Monitor the performance of products in the market to modify marketing strategies where necessary
- Coordinate and manage PR efforts/campaigns including special mailings as assigned
- Create blogger and review list for specific product campaigns using targeted audiences
- Brand budget management including tracking and accounting for all estimates and invoices and generating PO’s
- Spearhead development and progress of all approved initiatives through strong partnerships with cross-functional teams
- Manage the timely communication of project updates and information to manager and senior management
- Follow up with brands on assets, product details, social media details, 360 plan participation, brand calendar activation details, and any miscellaneous questions or issues that might arise from an execution standpoint
- Develop messaging, themes, and tangible product selling hooks for new and backlist products for seasonal and thematic campaigns
- Participate in the planning and preparation for sales conferences
- Create promotional materials (slides, flyers, memes, comparison charts, sell sheets) for campaigns and process orders for those that are outsourced for printing
- Manage marketing budget within budget across multiple brands/projects, including planning, reporting, accruals
- Execute the marketing plans including tracking promotions to ensure corporate objectives are met
- Leverage a prospect database to drive campaigns, including leveraging reporting capabilities to update a marketing dashboard and proactively review/analyze campaign results
- Responsible for creating and overseeing exclusive events across the footprint that serve as a channel for client/prospect engagements
- Manage social media calendars for the region and work with agencies to ensure roll-out
- Conduct continuous analysis of the competitive environment and consumer trends
- Establish excellent open communication with all operational teams, GM, F&B, Front Office, and other department heads throughout the Estate
- Proactively develop and maintain effective working relationships with all external customers including graphic designers, printers, media, advertisers, photographers, local partnerships and online marketing
- Manage execution of projects that may fall outside of regular duties to assist other departments or to support the Estate’s overall marketing objectives with a positive attitude
- Create, develop & implement 360 marketing campaigns
- Own the project management of multiple projects & assignments by tracking timelines, managing budgets & driving deliverables
- Collaborate on the marketing strategy & voice, then leverage that to craft & present creative briefs to internal & external partners
- Contribute to the creative thinking & positioning of the overall campaign
Requirements:
- Knowledge and understanding of systems and processes which support marketing and sales functions
- Hospitality background desired
- A Marketing qualification or degree is essential
- Strategic and tactical marketing planning
- Marketing campaign return on investment (ROI) analysis
- A minimum of 3 years marketing management experience
- Strong experiences in execution and production management of 360 marketing assets (Video, Print, Digital)
- Requires hands-on knowledge of best practices in SEM, Social, web and mobile with a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint
- Experience working with both internal and external teams to provide the data and design direction required to implement new campaigns and build online platforms (web/app/social)
- Experience managing social media marketing, large-scale database/email campaigns, and SEO
- Analytical and data interpretation
- Knowledge of 3rd party marketing tools such as Google Analytics, Facebook, AdWords
- Computer literate in Microsoft Windows applications and other relevant computer applications required (design, video editor, photo editor)
- Event and multi-channel Marketing experience
- Equally comfortable working in a team environment and on their own
- Preferably reside in the Cape Winelands or Northern Suburbs
- Own, reliable transport
Please forward your CV with contactable references and qualifications. Only shortlisted candidates will be contacted.
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