Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Job Title: Media & Performance Marketing Manager
Travel Required?: Travel - 25% of time
Hybrid
No Relocation Assistance Offered
Job Number#163789 - Midrand, Gauteng, South Africa
Job Summary:
- The Media & Performance Manager role will focus on continuously analyzing and optimizing media strategies to enhance reach, engagement, conversion and ROI.
- The resource will need to leverage data analytics tools to track and interpret key performance metrics across various platforms (TV, Radio, Digital media).
- The resource will also be responsible for all reporting and optimization of retail and digital media endeavors alongside the media agency partner.
- The Media & Performance Manager will report to the Media and Digital Lead and will work cross functionally with the Brand Marketing, Agency Partners and retail teams to ensure that Colgate-Palmolive is able to execute our commercial plans with excellence.
Key Tasks & Responsibilities:
- Develop and execute media strategies to achieve business goals:
- Stay updated on the latest digital marketing trends, technologies, and best practices.
- Conduct competitive analysis to identify opportunities and threats in the market.
- Media Trend analysis & Training.
- Drive media integration into brand experience planning:
- Coordinate with other marketing functions on Brand Growth Plans (BGP).
- Work closely with creative and content teams to develop compelling ad creatives and messaging.
- Ensure coordination between Media, Brand Marketing & eCommerce teams to guarantee successful execution of media.
- Media Agency Briefing & Coordination.
- Collaboration & communication to various stakeholders.
- Implementation CP Frameworks & recommended media guidelines.
- Campaign Management:
- Plan, Execute & KPI Tracking, Post Campaign Analysis.
- Manage delivery of media flow plans alongside agency.
- Oversee media tools & process.
- Budget Management (Paid Media):
- Manage the media budget effectively to maximize ROI.
- Track and report on spending to ensure campaigns remain within budget.
- Media Analytics & Reporting:
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Provide regular performance reports to senior management, highlighting key metrics and ROI.
- Problem solving mindset.
Required Qualifications:
- Bachelor Degree in Marketing or business-related field.
- Minimum 4 years of experience in a Media buying, planning & strategy environment.
- Strong understanding of ATL and Digital media.
- Experience in Africa, outside of South Africa is a plus!
- Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
- Proficient in tools such as Google Analytics, Media planning tools (TV & Radio), Media buying systems.
- Knowledge of Excel, graphs, and formulas.
Key Skills:
- Analytical Skills: Ability to interpret data and make data-driven decisions.
- Technical Proficiency: Knowledge of various digital advertising platforms and tools.
- Project Management: Strong organizational skills to manage multiple campaigns simultaneously.
- Communication: Excellent verbal and written communication skills.
- Collaboration: Ability to work effectively with cross-functional teams.
Our Commitment to Diversity, Equity & Inclusion: Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve — and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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