Main job function
- Responsible for managing the company’s marketing initiatives.
- Use market research and analysis to direct marketing strategy and planning.
- Oversee the production of all promotional materials and marketing campaigns.
- Reports marketing and sales results to Executive team.
- Key Responsibilities:
Product and Sales
- Identify target markets and assist in developing strategies in alignment to the sales strategy.
- Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Deliver successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
- Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.
- Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.
Marketing & Brand Management
- Develop marketing and advertising strategies and plans, to include recommendations, reports and presentations to stakeholders.
- Brand Management, to include consistency of logos, colors, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc.) across all touch points.
- Promote the business brand both internally and externally with effective communication, newsletters and other communication means.
- Regularly vet third party providers against performances and outputs and manage an effective preferred suppliers list.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Manage and oversee website, including content, images, updates, newsfeeds, SEO and always ensure alignment to the business strategy.
- Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
- Work closely with global office personnel on office branding, newsletter and other customer relating interface.
- Measure and report on performance measures and indicate return on marketing investment.
- Complete management of industry-specific events, overseeing all aspects from logistics to attendee management to reporting.
- Manage marketing budget including securing third party/alternative funding collaborations.
- Assist team members with day-to-day marketing tasks and activities as requested.
Communication and Relationships
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Be a professional and knowledgeable ambassador for the company brand and image, during all client and supplier engagements, events and other internal or external meetings.
- Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.
- Work both individually and as part of a team where appropriate.
- Fulfil any training and/or examination requirements as per the Company’s skills and certification matrix.
- Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.
- Regularly familiarize yourself with the Company’s portfolio of Products and Services, Customers, Suppliers, and internal Procedures.
- Necessary Experience and/or Qualification
- Bachelor’s degree / Diploma in Marketing.
- 5-8 years of experience within a similar role.
- Proficiency in the MS Office, emails, social media, presentations.
- Knowledge and experience in Design software preferred.
- Knowledge and experience within a Technology, ICT or Telecoms environment.
- Experience with an international environment preferred.
- Personal Skills/Competencies Required
- Knowledgeable in a wide range of marketing techniques and concepts.
- Creative and Innovative.
- Strong verbal and written communication and presentation skills.
- Confident and outgoing personality.
- Excellent attention to detail.
- Well organized, self-motivated, ability to multi-task.
- Ability to work effectively under pressure.
- Proficient and comfortable with new technology.
- Demonstrating the ability to work both independently and as a valued team member.
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