About the employer The employer is dedicated to promoting a vibrant and globally recognized destination that showcases the region's unique attractions, culture, and natural beauty. It plays a pivotal role in driving tourism by developing strategic initiatives to attract domestic and international visitors while supporting industry stakeholders through resources and marketing support. With a focus on sustainable tourism practices, the employer emphasizes the importance of preserving local heritage and fostering economic growth within the community. By leveraging research, market trends, and creative campaigns, the organization continuously strives to enhance the visitor experience and maintain the area's position as a leading travel destination. Key focus areas include: Champion the Love Cape Town (visitor-facing) and Cape Town Tourism (industry-facing) brands to build awareness and engagement. Analyse brand positioning and visitor insights to shape and articulate Cape Town Tourism's vision and ambition effectively. Develop and execute cohesive brand strategies and go-to-market plans, ensuring alignment with organisational goals. Lead the creative development of campaigns to inspire and engage target audiences. Set performance metrics, including cost parameters, pricing strategies, and sales projections. Measure and evaluate the effectiveness of marketing initiatives, focusing on ROI and KPIs. Conduct market trend analysis, visitor research, and competitor monitoring to inform strategies. Drive consistent marketing and advertising activities to maintain visibility and impact. Develop innovative approaches to brand growth and market penetration. Foster alignment among stakeholders on brand direction and strategic objectives. Must have: Experience: 68 years in Brand or Marketing Management, with a proven track record of success in strategic brand development. Strategic Insight: Ability to analyse target audiences and market insights to craft impactful campaigns. Analytical Expertise: Strong skills in assessing data and applying findings creatively to marketing strategies. Communication Skills: Exceptional ability to communicate ideas effectively and inspire stakeholders. Market Savvy: Thorough understanding of current marketing trends, tools, and best practices. Ready to learn more? Apply now so that we can engage in a confidential career discussion with you.
