Our client, a leader in the steel fabrication industry, is looking for an experienced Marketing C-Ordinator to join their dynamic team
Reporting to: Head of Marketing Southern Africa
Education/Qualification & Experience
Minimum academic qualification: A Degree in Marketing &/Communications or relevant degree
Qualifications as an added advantage: Postgraduate
Professional designation: An advantage
Head of Marketing Southern Africa
Experience required:
General work experience: A minimum of 5 years’ experience in Sales &/Marketing, with a minimum of 3 years in Marketing
Specific to the position (level/discipline/years): At least 3 years’ experience in B-2-B marketing
Industry: N/A however Manufacturing or FMCG an advantage
Main purpose of the position:
Support the Marketing Officer in developing and executing effective brand strategies to enhance brand awareness, drive sales, and maintain brand reputation thus resulting in a strong, recognizable and profitable brand
Assist in the development of a Marketing Strategy, with brand and portfolio objectives, strategies and plans in line with the overall business plans and
objectives
Support a marketing lead ethos throughout the business to drive customer focused decision making
Plan and administer the firm’s Marketing budget.
Manage agencies, suppliers, the media, service providers and partners
Commission research into, and report on, market and channel opportunities for input into strategy to drive business growth
Apply appropriate metrics, including sales figures, market share data, customer satisfaction (NPS) to measure marketing ROI Brand
Assist in the management and development of the company’s brands
Assist in the management brand alignment across varied territories across Southern Africa, and ensure harmonized and integrated regional strategies are implemented
Direct and manage day-to-day activities and outputs of creative, media, digital, web and all other marketing communications agencies and service providers for assigned brands
Ensure Corporate Identity application and control protocols are applied across all communication touch points Business Development & New Product Development
Be a co-driver on business development activities, to assist, support and guide in terms of segmentation, channels to market, new opportunities, general market and product development
Collaborate with relevant senior management to plan, create and produce communications used in support of new products, channels, new business
activities and programs
Undertake market research to inform business decisions for business and new product development and facilitate pan-Group collaboration to develop and launch new products or services
Procurement
Together with the Marketing Officer and Head of Marketing Southern Africa set clear briefs for procurement of services and goods
Manage the contracts associated with marketing service providers, and work according to Procurement protocols in entering, managing, renewing or
cancelling such contracts
Digital
Creation of a digital strategy across the business that takes into consideration owned, earned and paid media
Work with the agency in the creation and managing of social media content
Analyzing and reporting on social media metrics to measure campaign performance and effectiveness
Tracking website analytics to measure traffic and user behaviour for input into strategy
Key Competencies and skills
Must enjoy working with data - structuring, and validating data, and drawing insights from data (analysis) for input into strategy
Excellent operational skills to ensure optimal execution
Ability to read and understand technical terms and product specifications
A strong command of spoken and written English (the business language of the Group)
Advanced level of Microsoft Excel & PowerPoint
Understanding of the digital landscape in Southern Africa
Computer Literacy
Advanced level of Microsoft Excel and PowerPoint
Previous SAP and BI experience will be an advantage
