Business Unit: Marketing
Function: Marketing Management
Date: 5 Nov 2024
Marketing Manager – Health
About Discovery
Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
About the role
Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. We provide administrative and managed care services to Discovery Health Medical Scheme, South Africa’s largest open medical scheme, as well as 18 restricted medical schemes on behalf of leading corporate clients.
Our team is responsible for marketing strategies that support the Discovery Health business and Discovery Health Medical Scheme including:
- Promotion of the value-added services Discovery Health offers members of the schemes we administer.
- Driving member engagement with these valued-added services to shift key health behaviours and improving health outcomes, across a range of audiences: members, healthcare professionals and advisers.
Key Purpose
To create brand and communication solutions that enable business to meet their objectives by:
- Driving and defining the implementation of brand and communication strategy and solutions.
- Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
- Understanding the impact of that strategy across business.
Areas of responsibility may include but not limited to
- Unpack complex business needs and to provide creative solutions considering all stakeholders.
- To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles.
- To ensure that solutions are in line with Discovery marketing model.
- Develop people through coaching (as required).
- Manage a budget.
- Build and maintain relationships with key business stakeholders, both at a strategic and operational level.
- Proactive: Bringing ideas to business.
- Doing feasibility studies and defining new ways of doing things.
- Measure impact and drive corrective action.
- Ensure effective implementation of plans.
- Manage conflict.
- Reactive: Responding to business needs.
Competencies
Knowledge
- Different Discovery audiences.
- Various media channels, including electronic.
- Discovery’s products and business processes.
- Key individuals in Discovery and who to go to for what.
- Print and production processes (including timelines and costing).
Skill
- Convert technical information to audience appropriate communication.
- Influence and persuade people to get things done.
- Negotiate.
- Present and sell your ideas.
- Question processes, strategy and outputs.
- Multi-task on multiple projects.
- Leadership skills: Guide, develop and motivate others.
- Make decisions.
- Solve complex problems.
- Build trusted partnerships.
- Manage conflict.
- Manage trade offs.
- Instil confidence in others.
- Communicate well in English both in writing and verbally.
Attributes
- Empathetic.
- Diplomatic.
- People and relationship focused.
- Sociable.
- Team player.
- Seen as a trusted advisor by clients.
- Resilient.
- Able to work calmly under pressure and provide answers and direction to others.
- Flexible and adaptable.
- Tenacious and persistent.
- Dynamic and energetic.
- Driven.
- Confident.
- Passionate.
- Have initiative- being a self-starter.
- Naturally inclined to work hard.
- Action oriented (doer).
- Solution oriented.
- Detail oriented.
- Ability to think outside the box.
Education and Experience
Qualifications
- Minimum 3 year relevant undergraduate degree or diploma, honours preferable.
- Minimum requirement for a life science and/or clinical qualification.
- Preferable 3 years experience in Marketing, PR or Communication.
- Relevant industry experience – healthcare, pharmaceuticals and/or financial services.
EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
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