This is a remote position.
MasterStart is in the business of creating value by solving workplace problems. In other words, we are committed to delivering learning that creates value for both the employee and the organisation.
Through our Account-Based Management (ABM) model we engage with multiple stakeholders across various roles within an organisation to forge deep, long-lasting relationships. This allows us to tailor our learning solutions to the unique workplace challenges and needs of each organisation, driving continuous organisational improvements through individual professional development. Our commitment is to offer personalised growth pathways that not only focus on upskilling but also align with business objectives.
We are searching for a Corporate Marketing Specialist to drive growth in the corporate space. They will be responsible for driving brand strategy and client acquisition through a range of channels, focusing on account-based marketing tactics, including:
- Public Relations
- Content Marketing (focused on thought leadership and case studies)
- Product Marketing
- Email Marketing (targeted campaigns for specific industries)
- Search Engine Optimization (SEO)
- Social Media Marketing (with a primary focus on LinkedIn)
- In-client marketing
Responsibilities include, but are not limited to:
- Create, execute and track digital marketing campaigns, across various channels, which are optimised for corporate clients
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums
- Manage content development for promotional materials, websites, and presentations for clients
- Plan and coordinate event sponsorships and partnerships
- Utilise market research and internal data to identify marketing opportunities
- Collaborate with internal teams to develop and monitor initiatives
- Collaborate with external marketing and other professionals to implement strategies
- Undertake individual tasks of a marketing plan as required
The Key Objectives of this role are:
- Drive Course Enrolments: Increase the number of corporate learners signing up for our programs by targeting key decision-makers within organisations.
- Generate High-Quality Leads: Attract and convert new B2B prospects interested in our corporate learning solutions, focusing on long-term partnerships.
- Elevate Brand Awareness: Strengthen MasterStart’s presence and reputation in the B2B edtech market, positioning us as a trusted partner for organisational learning and development.
- Boost Social Media Engagement: Enhance interaction and build a community of engaged professionals on our social platforms, driving conversations around corporate education.
Requirements and skills:
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Strong knowledge of various marketing and analytics tools (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
- Knowledge of HTML, CSS and web development tools desired
- Strong prioritisation, organisation, and project management skills
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- BSc/BA in marketing, communications or equivalent
- Ability to travel as necessary
Please note this is a mostly remote position working with teams based primarily in Cape Town, Johannesburg and Durban. The ideal candidate must have a suitable environment to work from home.
