Job Description
What you’ll do:
With a deep understanding of the digital marketing world and the opportunity for social media to influence key business results and outstanding consumer engagement, you will lead a team of social media professionals, oversee content creation, and implement campaigns to drive audience growth and achieve key performance indicators. In addition, you will be responsible for developing and executing a comprehensive social media strategy to enhance the organization's online presence, brand awareness, and engagement across various social media platforms. Possessing a deep understanding of social media trends, excellent leadership skills, and a strategic mindset.
Responsibilities:
Social innovation will be at the core of their functionality. They will be required to work closely with the leadership team to ensure that opportunities are not missed within the social media environment. To work as a collective to create, implement and maintain our client’s social media strategies through community management, social listening, content creation and reporting. Coach, support, and develop the social media team in a way that evokes strong performance and creates and maintains an environment of optimal productivity and morale in the team. Provide proactive strategy and guidance with clients, leveraging their expertise in social media. Implement tools and processes for social media monitoring and analytics. Utilise data to assess the effectiveness of social media efforts and make data-driven decisions. Provide proactive and specific feedback to clients regularly – be a voice for the brand across all social platforms. Oversee the strategic processes and the quality of output from the social team. Foster a collaborative and creative work environment that encourages continuous learning and skill development Management of team and daily operations (stand ups, check-ins) Resource management and new team member training Manages team leave and adherence. Resolves conflict in a timely and effective manner. Driving the culture of Digitas and managing capabilities to adapt to changing environments and needs. Overseeing deliverables of extended internal team to ensure client needs are met. Incorporating the Client Service lead and Delivery Manager on projects when complexity of project calls for their need. Willingness to travel as needed – you’re open to new places, new faces and new ideas.
Qualifications
Degree or diploma in journalism, communications or English, or a PR or corporate communications certificate Minimum three to five years of active social media listening, reporting and analytics on behalf of brands. Minimum three to five years of online copywriting or social media writing experience Excellent understanding of the social media marketing and related disciplines including content strategy, online video, and influencer engagement Excellent verbal, written and presentation skills. Healthy personal social media presence Technical understanding of social networks’ design and functionality specs Highly skilled in Microsoft Office, particularly PowerPoint Proficiency and experience in social scheduling and listening tools.
