The purpose of this role is to implement and execute Paid Social and Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Title:
Digital Performance Specialist
Job Description:
Key responsibilities
Provides day to day implementation, optimisation and upload of client campaigns through direct input
Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas (Meta and Google) Interprets performance reports to provide actionable insights and analysis to meet campaign objectives Coaches junior staff and interns, supervising their projects and day to day activities Provides accurate client communication that details performance and return on investment via campaign reporting and analysis Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives Ensures best practice and innovation in all Paid activities Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands). Research solutions and make recommendations to all relevant teams regarding digital innovation Ensures best practice, consistency and innovation in all Performance activities Ensures the Performance offerings are aligned with clients' objectives and organisation Ensures knowledge-sharing across teams and engages in cross-channel strategic planning Plans accounts and growth opportunities, working closely with the Media Brands Liaises with channel leaders to standardise work output across the Performance disciplines
Mentorship
Effectively mentor people by building a quality working relationship and providing support. Uphold a positive working culture. Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.
Client Service
Day to Day management, relationship and financial health of the account needs to be managed. Managing media brand expectations. Day to day administration – meeting minutes, agendas and timing plans. Deadline and Project management Strategy guidance and input in order to drive the business objectives. Attending status /other meetings with media brands. Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team. Attend key client meetings
Commercial and service ownership
Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery Manage overspend and underspend – Track monthly across all clients Budget trackers to be updated on a daily basis
