Head of Marketing and Communications, HR
Highly reputable Financial Services (FS) firm seeks delivery orientated Lead. Pivotal role to develop Integrated Marketing and Communication strategies for Human Resources. Create a powerful brand that is "people-centric" and connects with targeted communities internally and externally. Drive enterprise-wide Marketing and Communication campaigns, activations and experiences in SA and African markets. Create a positive Employee Value Proposition (EVP) and communicate the great Culture. Act as Media Spokesperson on HR matters. Exciting career opportunity.
Main responsibilities:
Lead the development of an Integrated Marketing and Communication (IMC) strategy for Human Resources (Human Capital). Conceptualise and implement innovative Marketing and Communication (Internal and External) plans that focus on the Employees and Culture of the organisation Partner with Executives and participate in Senior Mgt and Strategy sessions. Translate strategies into innovative experiences to foster a culture of transparency and collaboration. Contribute to Employee Brand architecture and position the messages. Collaborate with Brand Experience, Events, Communications, PR and Design. Communicate different HR touchpoints such as recruitment, graduate programmes, scholarships and alumni etc. Lead a cross functional team to delivery the Marketing brand. Utilise different media, platforms, creatives, events, written articles, presentations. Create a strong sense of community among employees. Conceptualise and execute activations and experiences through impactful events and communications. Shape the Internal Comms and deliver events to reach employees in SA and African markets. Manage the internal reputational issues of the Financial Services firm and its employees. Orchestrate clear and concise messaging. Lead Employee Brand initiatives internally and externally to attract top talent and ensure the firm is “Employer of Choice”. Create inspiring content for diverse channels. Direct the employee digital and social media platforms, channels and content. Monitor the Employee Value Proposition to draw relevant insights. Provide input to budget planning proposals for Senior leadership. Conceptualise campaigns to boosting employee engagement and sense of belonging. Lead communication initiatives across multiple regions. Build a strong media profile and manage the Communications value chain. Media Spokesperson for HR matters and initiatives. Other key duties to be discussed at interview stage.
Qualifications and Experience:
Degree in Marketing or Communications ess. Hons or Masters, an advantage. Proven track record in Senior Marketing and Comms Mgt within top Fin Services firm or Agency, leading Bank, ICT or relevant industry. 10 to 15 years experience in Marketing + Comms with market leader. Pref Banking or Financial Services.
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