Overview:
Our Client within the Commercial/Business Environment is seeking a Brand Manager to join their team. The successful incumbent will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all the company’s markets. They work closely with menu development teams and operations to enhance the in-store customer experience and drive sales.
Minimum Requirements:
- Grade 12 / Matric
- Bachelor’s degree in marketing, business, or a related field
- 2-3 years of experience in marketing
- Retail or QSR industry advantageous
Job Responsibilities:
- Develop and execute in-store promotional campaigns and menu marketing strategies
- Collaborate with menu development teams on marketing for new and existing products
- Analyse consumer behaviour and QSR market trends to inform retail marketing strategies
- Oversee and coordinate local store marketing initiatives
- Work with operations team to optimize in-store customer experience
- Monitor and report on the performance of retail marketing initiatives.
- Regular coordination with menu development teams, operations, and other marketing functions
- Presentation of retail marketing plans and results to Marketing Executive
- Engagement with local store marketers on marketing initiatives
- Analyse sales data and consumer trends to identify opportunities for retail marketing
- Develop creative solutions to enhance in-store customer experience and drive sales
- Evaluate the effectiveness of retail marketing campaigns and propose optimizations
- Recommend retail marketing strategies and tactics to the Marketing Executive
- Prioritize and allocate resources for local store marketing initiatives
- Make decisions on in-store promotional materials and campaign execution.
- Identify new opportunities for in-store marketing and customer engagement
- Propose innovative menu marketing ideas and promotional concepts
- Stay updated on industry trends and propose new approaches to retail marketing
Key Competencies / Skills:
- Strong understanding of retail marketing principles and consumer behaviour
- Excellent analytical and problem-solving skills
- Creative thinking and ability to develop innovative marketing concepts
- Strong communication and presentation skills
- Proficiency in MS Office and marketing analytics tools
