Job DescriptionJob Title: Sales Enablement Manager
Location: Remote / Hybrid (Soho office available)
Reports to: Chief Commercial Officer
Salary: Up to £50,000
With recent investment driving our growth, our client is scaling rapidly and looking for a proactive Sales Enablement Manager to focus on optimising our top-of-funnel sales activity. This role will be crucial in enhancing the effectiveness of the sales team by aligning strategies and providing the tools they need to drive early-stage pipeline growth.
The Role:
As the Sales Enablement Manager, your focus will be on top-of-funnel sales activities—ensuring that our team is equipped to efficiently attract, engage, and qualify leads. Reporting directly to the Chief Commercial Officer, you will work closely with marketing and sales to implement strategies that maximise lead generation and qualification efforts. You'll optimise the tools, processes, and content used at the start of the sales cycle to drive pipeline growth and contribute to revenue targets.
Key Responsibilities:
- Develop and implement sales enablement programs specifically targeting top-of-funnel activities, including lead generation, outreach, and early-stage engagement.
- Collaborate with marketing to create and deliver high-impact sales collateral, scripts, and outreach materials designed to capture and engage potential leads.
- Equip the sales team with the training and resources needed to qualify leads and move them efficiently through the early sales stages.
- Manage and optimise sales tools (CRM, sales engagement platforms) to support top-of-funnel efforts and ensure seamless integration with marketing initiatives.
- Work with sales leadership to identify gaps in outreach and lead qualification processes and implement solutions to improve early-stage pipeline growth.
- Analyse performance metrics related to top-of-funnel activities (e.g., lead generation, qualification rates) and implement strategies to optimise conversion at the start of the sales funnel.
- Drive alignment between sales, marketing, and product teams to ensure a consistent message and approach during lead acquisition and nurturing.
- Develop and maintain a library of top-of-funnel sales enablement resources, ensuring they are up-to-date, accessible, and aligned with market needs.
Skills & Experience:
- Proven experience in sales enablement, sales operations, or a similar role with a focus on top-of-funnel sales activity, ideally within a B2B tech or SaaS environment.
- Strong understanding of lead generation strategies and tools (e.g., HubSpot, Salesforce).
- Ability to create and deliver compelling training and resources tailored to early-stage sales efforts.
- Excellent communication and collaboration skills to work across marketing and sales teams.
- Data-driven mindset, with experience tracking and reporting on top-of-funnel metrics such as lead conversion rates.
- Strong organisational skills, with the ability to manage multiple projects aimed at optimising early-stage sales processes.
What We Offer:
- Salary of up to £50,000, with a competitive benefits package.
- Flexible working arrangements (remote or hybrid).
- The opportunity to play a key role in shaping top-of-funnel sales strategy at a fast-growing, mission-driven company.
- A collaborative and innovative environment, working alongside a passionate team.