Senior Copywriter Job Description
Job Title: Senior Copywriter
Company: HelloKindred
HelloKindred is a leading advertising and marketing agency seeking an experienced Senior Copywriter to join our team. As a Senior Copywriter, you will play a pivotal role in developing and executing creative campaigns for our clients.
About the Job
We are looking for a highly skilled and experienced Senior Copywriter to help us roll out a 360-degree campaign for a prominent personal care/body wash brand. The successful candidate will have a strong portfolio showcasing experience in developing copy for Key Visuals, TV/Production, casting, and social media storyboarding.
Key Responsibilities
- Campaign Rollout: Adapt and refine pre-approved creative concepts to ensure a clear, consistent, and impactful message across all media platforms.
- Key Visuals: Collaborate with the art director and designers to develop copy that complements visual elements, ensuring a harmonious balance between copy and design.
- TV/Production: Attend TV shoots and assist in scriptwriting to ensure the campaign's narrative remains true to the approved creative direction.
- Casting: Partner with the production team to define character personas and dialogues, ensuring authentic storytelling and appropriate representation for the brand.
- Social Media: Develop compelling, on-brand social media copy, including crafting storyboards for social content such as Instagram stories, TikTok videos, Facebook posts, and X (formerly Twitter).
- Collaboration: Liaise with Art Directors, Designers, Producers, and external teams to ensure cohesive brand messaging across all platforms.
- Client Engagement: Present copy and ideas to clients, incorporating feedback and ensuring that the final product reflects both the client's vision and the campaign's core objectives.
Qualifications
- Minimum of 5-7 years of experience as a copywriter, with a strong portfolio showcasing 360 campaign experience.
- Previous experience working with personal care, body wash, or beauty brands is highly preferred.
- Demonstrated expertise in developing copy for Key Visuals, TV/Production (shoot attendance), casting, and social media storyboarding.
- Strong storytelling skills with the ability to tailor content for various platforms and formats.
- Excellent attention to detail, creativity, and problem-solving skills.
- Collaborative team player with the ability to take ownership of copy from concept to final execution.
- Proven ability to work under tight deadlines and handle multiple projects simultaneously.
- Proficiency with tools such as Google Docs, Microsoft Word, and familiarity with creative tools like Adobe Creative Suite for collaboration with visual teams.
What We Offer
HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
We appreciate your interest in this opportunity and look forward to reviewing your application.
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