Marketing ManagerIndustry: Designer toys and collectible piecesLocation: Canary Wharf, LondonJob type: Full time PermanentWorking Hours: 40 hours per weekAbout POP MART Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.In the UK, POP MART operates six stores in London and over six Robo Shops (vending machines for POP MART products). With our ambitious growth plan, we continue to expand our retail network by opening new stores in London and nationwide.For more information, please visit www.popmart.com and our LinkedIn Career page.What to ExpectPOP MART is a boutique-sized company with a young and multicultural team where you can expect to:Gain valuable professional experience covering the entire retail life cycleHave the opportunity to work with people from different countries and cultures in a collaborative environmentReceive structured customer service, retail operations, and product trainingBe proactively involved in the company’s growthBenefits POP MART offers our employees:Selected POP MART toys as appreciation gifts every monthA structured bonus/commission scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsPaid rest breaksThe Role and CandidateWe are seeking an experienced and creative Marketing Manager to lead our marketing efforts in the UK. Reporting to the General Manager of POP MART UK, the Marketing Manager will play a crucial role in developing and implementing marketing strategies to drive brand awareness, customer engagement, and sales growth. This position will oversee all marketing activities, including ATL and BTL campaigns, digital marketing, events and collaborations.Responsibilities Events and Partnerships:Lead the strategic planning and execution of high-impact marketing events, including product launches, new store openings, and customer engagement campaignsIdentify, develop, and manage strategic partnerships with influencers, media outlets, and relevant brands in the pop culture and collectibles spaceCreate innovative experiential marketing initiatives to enhance brand visibility and customer engagementOversee the measurement and reporting of event and partnership ROICampaign Management:Design and implement BTL campaigns, including direct marketing, sales promotions, and experiential marketing initiativesConceptualise and oversee ATL campaigns, including print and billboard advertisingEnsure integration between ATL and BTL efforts for maximum impactDigital Marketing and Social Media:Develop and execute comprehensive digital marketing strategies, with a focus on social media campaigns across platforms like Instagram, TikTok, and FacebookMonitor and optimize digital marketing performance, including social media metrics, engagement rates, and ROI, adapting strategies to maximise brand reach and conversionStrategy Development and Implementation:Develop and execute comprehensive marketing strategies aligned with POP MART's global vision and local market needsAnalyse market trends, consumer insights, and competitive landscape to inform marketing decisionsCollaboration and Communication:Work closely with other departments, including retail operations, merchandising, and business development, to ensure synergy in cohesive marketing strategiesMaintain effective communication with POP MART's headquarters, ensuring alignment with global strategiesRequired QualificationsBachelor's degree in Marketing, Business, or a related field; MBA preferred7+ years of experience in marketing, with at least 3 years in a management roleSolid UK marketing experience from a brand that make an impactProven track record of developing and implementing successful marketing strategies and campaignsStrong understanding of digital marketing channels and current trendsExperience in managing budgets and P&L responsibilityFluent in English with excellent verbal and written communication skillsStrong analytical skills with the ability to derive insights from dataDemonstrated interest in pop culture, collectibles, or designer toysDesirable but Not Essential Experience with e-commerce platforms and SEO optimisationCandidate with agency background is an advantageSpeaking and writing Chinese (Mandarin)Your ApplicationIf the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to uk.hr@popmart.com.