Job Description

We are currently supporting a dynamic and fast-growing property investment company that thrives on delivering top-tier investment opportunities. With a fully lead-driven sales team, their business relies on a strong and consistent flow of high-quality leads to fuel growth.

The Role:

As the Head of Marketing, you will take the lead in developing and executing high-impact marketing campaigns that generate qualified leads for the sales team. This is a key leadership position, where your ability to attract and convert leads will directly influence the success of the business. You will manage and optimise a variety of digital and traditional marketing channels to maximise lead flow and sales conversions.

Key Responsibilities:

Website Management: Maintain, optimise, and continually improve the company website to enhance user experience, SEO performance, and lead generation.
Content Creation: Develop engaging content (articles, blogs, videos) to drive traffic, increase brand visibility, and generate leads.
Pay Per Click (PPC) Campaigns: Create and manage PPC campaigns across Google and social media platforms to maximise ROI and drive lead volume.
Email Campaigns: Design and implement targeted email marketing campaigns to nurture prospects and drive conversions.
Property Portal Management: Oversee the management and optimisation of listings on property investment portals to generate interest and enquiries.
CRM Management (HubSpot): Keep the HubSpot CRM system updated with accurate data and automate marketing workflows to ensure timely lead follow-up and nurturing.

Who You Are:

Proven experience in a senior marketing role, ideally in a start-up environment or B2C marketing position.
Creative thinker who can innovate and bring fresh ideas to the table.
Strong digital marketing expertise, with a track record of driving leads through PPC, content, and email marketing.
Familiar with CRM platforms, specifically HubSpot, and able to optimise lead management processes.
Data-driven, analytical mindset with the ability to track, measure, and optimise marketing performance.
Excellent communication skills and the ability to work closely with the sales team to ensure marketing strategies align with sales goals.

ESK Recruitment LTD

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